The operating core of your lending business.
End to end.
Originate, evaluate, formalize, disburse, collect and reconcile on a single architecture. Seven connected stages and one file per operation — without building technology from scratch.
The full cycle of your financial product. Seven stages, one file.
A CRM built for credit, not a generic one
Pruff includes your sales team's CRM: leads, companies, contacts, tasks and a pipeline per product. And because it lives in the same system where the credit is later operated, every opportunity arrives with the consolidated report on the client and its debtor already assembled.
The products you can run on Financing
Each product is configured from the panel: terms, rates, collateral, risk rules and collection schedule. Without going through the development queue.
Your funders connected to the operation, in real time.
The hardest part of growing isn't always origination: it's getting capital there on time. On Pruff, the funds financing your portfolio are connected to the same operation you manage. No spreadsheets to send, no waiting for next month's review.
You publish the operation or schedule and the fund responds with its terms on the information already loaded — no reprocessing, no re-requesting documents.
Portfolio, payments, arrears and exposure update themselves on the fund's side. Your team stops assembling a report for each funder.
With the same information in view, funding decisions take less time and you can work with more than one capital source without multiplying admin work.
Tell us what you need to originate.
We'll show you how to launch it on Pruff in weeks, not quarters — and if it doesn't fit, we'll tell you that too.