Our mission

Make credit more accessible across LATAM.

In this region, growing or stalling often comes down to how fast financing arrives. We build the infrastructure so lenders and funds can say yes sooner, with better information and lower operating cost.

+30

Lenders and funds live

+USD 100M

Under management

15.000

Received financing

Why we exist

Credit isn't expensive only because of risk. Friction costs too.

Every operation goes through tax records reviewed by hand, spreadsheets that get rebuilt and reports travelling by email. That cost is paid in rates, in response time and in applications that simply never happen.

Remove that friction and the same portfolio runs with fewer people, capital turns over faster and credit reaches companies that are left out today.

We are infrastructure, not credit

We don't lend or take risk. We build the system others use to do it.

We connect operations with capital

The lender operates, the fund finances and both work off the same information at the same time.

Built for local rules

Electronic invoicing, assignment, bureaus and local banks solved out of the box, in every country we operate.

How we believe credit should move

Credit should move at the pace of companies.

Today capital is slow not only because of risk. It is slow because information sits apart, processes are rebuilt by hand and each party works with a different version of the operation.

We believe that can change.

Idle capital creates no impact

An operation waiting on documents, review or reconciliation is a company waiting on funds. Less friction means more capital in circulation and faster answers.

An operation should have one story

From assessment to payment, information should travel with the credit. No rebuilt reports, no parallel spreadsheets, no different figures between lender and fund.

The business should not wait on development

Changing a policy, creating a product or adjusting a flow cannot always become a technology project. Infrastructure should adapt to the business, not slow it down.

The region needs technology built for it

Electronic invoicing, assignments, banks, bureaus and local rules are not details. They are the operation. That is why Pruff is built from Latin America, for the way credit actually works here.

Founders

The people behind Pruff.

Juan José Martínez

CEO

Leads the company and the day-to-day work with lenders and funds: what gets built, in what order and how it is rolled out.

Sebastián Ojeda

Executive Director

Supports Pruff strategy and growth from the board, focused on developing the business across the region.

We're hiring in Santiago

See open roles